People
Your people already know where the friction lives, where value flows, and where the next opportunity is waiting. OWI turns what they know into decisions you can act on.
The clarity to act.
See how your organization actually works.
No integration required.
Meet OWI
A category AI just made possible.
Mapping how an organization actually works used to take months of consulting. With OWI, it takes days. See the three layers where you gain precision.
Diagram. 314 small anonymous marks gathering out of a scatter into the OWI mark: three isometric planes stacked on one axis, one per layer of the model. From the top, People in magenta, Process in violet, Systems in ochre. A magenta caret in the left margin points at the layer being read.
Process
Work rarely moves the way it was designed to. OWI shows you exactly where handoffs break, where decisions stall, and which redesigns are worth the cost, before you change how the organization operates.
Systems
OWI maps how your systems are actually used. See where technology earns its budget, and where your team's smartest workarounds are already showing you what's needed next before you fund another integration.
What OWI does
OWI has a conversation with your people and builds the map of your organization.
People
plus Process
plus Systems
the source
Grounded in your people
A first-hand account of how the work actually gets done, from the people closest to it.
the result
Delivered as a living model
One model of your organization, showing how the three layers connect and where the real opportunities are.
What it produces
Every conversation becomes part of the twin that gives you the clarity to act.
As people talk, OWI rebuilds the picture of how your organization actually operates. The twin is delivered as one model, built to be read and acted on.
The information generated from the Twin
People, Process, Systems breakdown
Shows you where each layer stands today, scored and ranked.
Priority opportunities
Shows you where the operation can break, and which fixes are quick wins and which are structural bets.
Gap analysis
Shows you where leadership and the teams agree, and where they don't.
Department analysis
Shows you where each team stands today, and where it's headed.
And more...
Your next decision
Your next decision is backed by evidence.
Here's what changes when you have the full picture.
Growth
3x more likely to hit financial targets
Organizations that regularly listen to and act on employee feedback are three times as likely to meet or exceed their financial targets as those that don't.
Employee feedback research
Redesign
63% hit their goals
Organizations that redesign with clear objectives and rigorous planning are far more likely to meet their performance goals.
McKinsey
Automation
74% meet ROI targets
Companies whose most advanced automation initiatives are well scoped meet or exceed their return targets.
Deloitte, 2025
Merger
92% success rate
Companies that track synergies and integration from day one outperform those that do not.
M&A integration research (McKinsey, KPMG, Bain, Deloitte)
How OWI works
Four steps. One call per person.
- 01 / 04
Capture
Our AI voice agent places one outbound call per person for an anonymous conversation at a time that works for them.
- 02 / 04
Model
Every conversation is analyzed and mapped across the layers, then synthesized into your organization's evolving digital twin.
- 03 / 04
Quantify
Every finding is quantified in productivity gained, cost reduced, revenue unlocked, with its own confidence range, so you know what's at stake before you act.
- 04 / 04
Recommend
The twin surfaces recommendations, ranked and ready to act on, and grows sharper with every round of conversations that follows.
Data governance
Your data stays yours.
Your people can speak honestly on the phone, because nothing they say reaches leadership with their name on it.
Anonymous by design
Every call is anonymous from the first word. What you say becomes part of the model, never a score attached to your name.
Evidence-based by design
Every recommendation traces back to a real conversation, not an assumption and never back to the person who had it.
Privacy-compliant by design
Built to Loi 25, PIPEDA, and GDPR standards, from the first call to the last recommendation.
Where OWI engages
Whatever is driving the decision, start here.
Growing: Structure Discovery
You're adding headcount and you don't know where it's actually needed.
Merging: Merger & Acquisition
You're combining two organizations and neither chart tells you the truth.
Elevating: Operational Efficiency
Your people are spending real time on work that's beneath them. OWI shows you where to get it back.
Automating: AI Transformation
You're being asked what to automate and what to protect.
Where to start
Every engagement compounds into your digital twin.
Start with one department
One time only, no commitment.
$80 USD / person (up to 50)
- An anonymous 30 minute call with our AI, for selected employees in the department
- Your department digital twin within 48 hours of the last call
- Workforce structure map and dependency analysis
- Complete insight that you can act on
- One snapshot of your department
Deploy across the organization
Ongoing intelligence, quarterly refresh.
Priced by unit, not headcount
- Multi-department and organization-wide mapping
- A dedicated OWI team as your strategic partner
- Continuous updates as your organization changes
- Integration with your transformation roadmap
- Priority access to new OWI capabilities
Common questions
What we get asked before a campaign starts.
5 questions
What is workforce intelligence?
The mapped reality of how people, process, and systems work together. Unlike HR analytics, which reports on past data, it builds a living digital twin: a traceable structural model, built from structured conversations with your own people, that supports decisions about what comes next.
How is the digital twin's evidence collected?
Every employee in the department has a structured conversation with an AI, not a survey. Those conversations are modeled into one map of how work actually flows, and every recommendation traces back to what people said. The product is the evidence layer beneath the twin: coverage proof, process inventory, bottleneck map, quantified opportunities, and a recommendation ledger.
How long does a campaign take?
Each person gives one 30 to 45 minute phone conversation, booked around your team's schedule, and your digital twin is ready within 48 hours of the last conversation. No integration is required to start.
What types of organizations use OWI Labs?
Teams of 5 to 50 buy a department campaign self-serve; larger organizations run multi-department and organization-wide mapping, scoped in consultation. Usually at the same inflection points as above: growing, merging, elevating, or automating.
What does OWI Labs deliver?
A digital twin of how work actually happens: responsibilities, handoffs, dependencies, bottlenecks, and quantified opportunities, every finding traceable to its evidence. Leaders use it to validate structural change before committing.
Advisory firms use OWI to give their clients evidence instead of opinions. If you advise CEOs, COOs and CTOs on transformation, this is worth a conversation.