People
Your people know where the friction lives, where the value flows, and where the next opportunity is waiting. OWI listens to all of them and turns what they know into improvements you can act on.
The clarity to act.
OWI maps how your organization actually works, through an anonymous AI phone interview with each of your people.
What is OWI
One model of your organization.
The twin is built from what your people say, then separated into the three layers a decision actually turns on.
Diagram. 314 small anonymous marks gathering out of a scatter into the OWI mark: three isometric planes stacked on one axis, one per layer of the model. From the top, People in magenta, Process in violet, Systems in ochre. A magenta caret in the left margin points at the layer being read.
Process
Work rarely moves the way it was designed to. See where handoffs break down, where decisions slow progress, and where dependencies create hidden risk, then find the redesigns worth making before you change how the organization operates.
Systems
OWI maps how your systems are actually used, through the people who depend on them daily. See where technology supports the work and where employees are compensating for tools that no longer fit, before you commit budget to another integration.
What is workforce intelligence
Intelligence built around your people.
People
plus Process
plus Systems
equals Your workforce digital twin
the terms
Grounded in your people
A first-hand account of how the work actually gets done, from the people closest to it.
the result
Delivered as a living model
One model of your organization, showing how the three layers connect and where the real opportunities are.
What it produces
Every interview becomes part of the twin that gives you the clarity to act.
As people talk, OWI rebuilds the picture of how your organization actually operates: where the friction is, where the strengths are, and where the risk is hiding.
Your next decision
Your next decision is backed by evidence.
A new hire. A redesign. An automation push. A merger.
Hiring
82% higher retention
Structured hiring and onboarding improve how long new hires stay, and how fast they contribute.
Brandon Hall Group / Glassdoor
Redesign
63% hit their goals
Organizations that redesign with clear objectives and rigorous planning are far more likely to meet their performance goals.
McKinsey
Automation
74% meet ROI targets
Companies whose most advanced automation initiatives are well scoped meet or exceed their return targets.
Deloitte, 2025
Merger
92% success rate
Companies that track synergies and integration from day one outperform those that do not.
M&A integration research (McKinsey, KPMG, Bain, Deloitte)
How OWI works
Four steps. One call per person.
- 01 / 04
Capture
An AI voice agent places one outbound call per person and runs an anonymous interview.
- 02 / 04
Model
Every transcript is typed onto the People, Process and Systems axis, then assembled into one workforce twin.
- 03 / 04
Quantify
Each finding is sized with its own confidence range.
- 04 / 04
Recommend
The twin prints as a report.
Data governance
Your data stays yours.
No individual scoring
Every call is anonymous. No employee is scored, ranked, or singled out, and responses are never attributed individually to leadership.
Fully traceable
Every recommendation traces back to the interview transcripts that produced it. Nothing in the report is a black box.
Privacy-compliant by design
Built to Loi 25, PIPEDA, and GDPR standards, from the first call to the final report.
Your people can speak honestly on the phone, because nothing they say reaches leadership with their name on it.
Where OWI engages
Whatever is driving the decision, start here.
Growing: Structure Discovery
You're adding headcount and you don't know where it's actually needed.
You see the growth. You don't see where the strain really is. OWI shows you which teams need people and which just need better structure.
Merging: Merger & Acquisition
You're combining two organizations and neither chart tells you the truth.
Integration plans built on org charts miss the real friction. OWI maps both organizations as they actually operate, so you merge the work, not just the boxes.
Streamlining: Operational Efficiency
You're under pressure to do more with the team you have.
Cutting costs without knowing where the slack is just moves the pain somewhere else. OWI shows you where efficiency is possible and where it will break something.
Automating: AI Transformation
You're being asked what to automate and what to protect.
Every function claims it's ready for automation. Few of them are. OWI tells you which processes are safe to automate, which need a human, and in what order.
Pricing
Start small. Scale when it earns it.
Department Campaign
Start with one team. See what OWI finds before you commit to more.
$80 USD / person
Teams of 5 to 50. Self-serve.
- An anonymous 30 to 45 minute call with an AI, for every employee in the department
- Full report within 3 hours of the last call
- Workforce structure map and dependency analysis
- Fragility and risk detection
- Sequenced redesign priorities
Enterprise
Scale across your organization, priced by usage instead of headcount.
Scoped by consultation
50+ people. Agentic usage model.
- Multi-department and organization-wide mapping
- A dedicated OWI team as your strategic partner
- Continuous updates as your organization changes
- Integration with your transformation roadmap
- Priority access to new OWI capabilities
Common questions
What we get asked before a campaign starts.
5 questions
What is workforce intelligence?
The mapped reality of how people, process, and systems work together. Unlike HR analytics, which reports on past data, it builds a living digital twin: a traceable structural model, built from structured interviews with your own people, that supports decisions about what comes next.
How does OWI Labs' independent evidence layer work?
Every employee in the department has a structured interview with an AI, not a survey. Those interviews are modeled into one map of how work actually flows, and every recommendation traces back to what people said. The product is the evidence layer: coverage proof, process inventory, bottleneck map, quantified opportunities, and a recommendation ledger.
How long does a campaign take?
Each person gives one 30 to 45 minute phone interview, booked around your team's schedule, and the full report lands within 3 hours of the last interview. No integration is required to start.
What types of organizations use OWI Labs?
Teams of 5 to 50 buy a department campaign self-serve; larger organizations run multi-department and organization-wide mapping, scoped in consultation. Usually at an inflection point: rapid growth, mergers, AI adoption, restructuring.
What does OWI Labs deliver?
A digital twin of how work actually happens: responsibilities, handoffs, dependencies, bottlenecks, and quantified opportunities, every finding traceable to its evidence. Leaders use it to validate structural change before committing.
Advisory firms use OWI to give their clients evidence instead of opinions. We run signed pilot programs with PwC, Deloitte and KPMG, and PwC delivered our Pomerleau engagement alongside us. We're selective about who we bring in next. If you advise CEOs, COOs and CTOs on transformation, this is worth a conversation.